Coaching for Founders | Product & Design Leadership
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For Founders

The decisions you can't outsource

You're responsible for every decision that shapes your company, from product strategy to organizational design. I work with founders who need a thinking partner for the choices that will define their company's trajectory—and their own effectiveness as leaders.

Strategic advising and leadership coaching

As a founder, you need both strategic thinking for business decisions and leadership development for the roles you never planned to have. I help with both.

Strategic Advising

You're making decisions that will define your company's trajectory, often without enough data or time to be certain. I help you think through the strategic choices that keep you up at night.

Product-market fit decisions when the signals are mixed
Organizational design choices that enable (or constrain) execution
Investment and growth strategy trade-offs

Leadership Coaching

You didn't start a company to become a product manager or design leader, but here you are making those decisions daily. I help you develop the leadership skills you need for roles you never planned to have.

Leading product and design teams when that's not your background
Making complex decisions with incomplete information and no one to bounce ideas off
Building systems and culture that work as you scale

The founder challenges that aren't in the playbooks

Most startup advice assumes you have functional teams and clear product-market fit. I help founders think through the messy realities of building something from nothing.

When you're not sure if you should pivot or persist

The data is ambiguous, the timeline is short, and the stakes are high. I'll work with you through your decision-making framework and help you get clarity on what success looks like.

When your team needs more direction but you don't know what to direct them toward

You're expected to have all the answers, but the strategy is evolving faster than you can communicate it. I'll help you build frameworks for decision-making that work even when the plan changes.

When you're the bottleneck but don't know how to scale yourself

Every decision flows through you, but you can't hire yourself out of every problem. I'll work with you on organizational design and leadership systems that enable the team to move faster, not just bigger.

Testimonials

What I appreciate most about Matte is that he can adapt to nearly any situation. Matte is able to context switch with ease, and always drive the conversation back to what's most important; how are we serving our customers?
Zach Shefska
President & CEO
CarEdge
[Matte] evolved our thinking from a couple of engineers in a room to a startup that identifies it's values and chases them.
Josh Simmons
CTO & co-founder
Phin Security
His approach goes beyond just asking questions; he consistently focuses on providing tangible value in every interaction. He is focused on ensuring those he works with come out with insights and actions
Jake Dancyger
co-CEO
Clariti

Ready to get unstuck on the decisions that matter?

Let's talk about the strategic and organizational decisions that are limiting your company's momentum. Most founders are surprised by what we uncover when we look at the system, not just the symptoms.

Free strategic conversation • No sales pitch • You'll leave with actionable insights