Choosing the Right Coach
A mostly unbiased guide by an obviously biased author
As a leader, selecting the right coach can accelerate your career while preserving your sanity. A great coach provides invaluable outside perspective, helps navigate complex challenges, and pushes you to reach your full potential. This guide offers practical advice on finding and choosing the best coach for your needs.
Decide Why You Want a Coach
Start with the Outcomes
- Define how you'll measure coaching success - whether it's specific behavior changes, expanding your influence without increased stress, or improved leadership feedback
- While there's no universal answer, starting with your desired outcome will guide you to the right coach
Define Your Must-Haves
- Create your own criteria list based on what matters most to you
- Consider what types of people and environments help you feel most comfortable and open
Where to Find Your Coach
Leverage Your Network
- Reach out to colleagues, mentors, and industry peers for recommendations
- Use LinkedIn to request coaching recommendations from your professional network
Explore Internal Resources
- Connect with HR for their list of preferred coaches with proven track records
- Ask about coaches with specific experience in your industry or leadership challenges
What to Look For
Professional Background
- Look for coaches with firsthand experience in roles similar to yours - it provides valuable context and practical insights
- Remember that relevant experience helps accelerate value, but isn't a guarantee of chemistry
Coaching Experience
- Be honest about your comfort level with less experienced coaches (who often offer lower rates)
- Consider the trade-offs between experience and investment
Credentials
- View certifications as one data point, not the defining factor
- Remember that some excellent coaches (👋) bring valuable experience without formal certifications
How to Evaluate Your Options
Chemistry Check
- Always request a trial session to work through a current challenge
- Ask yourself: Can I be authentic? Do I feel heard? Is there trust and safety?
Expertise Assessment
- Be direct about what you're seeking - great coaches will be honest if they're not the best fit
- During your trial, evaluate the relevance of their examples and suggestions
Practical Value
- Look for practical, implementable insights
- Ensure their guidance feels tailored to your specific situation
- Consider how quickly you could apply their advice
Practical Considerations
- Confirm their session format (virtual/in-person) matches your preferences
- Verify schedule compatibility
Remember, the right coach should challenge you while making you feel supported. Take your time with this decision — finding the right fit can significantly impact your professional growth and leadership effectiveness.
Don't hesitate to reach out to potential coaches and schedule those trial sessions. The perfect coach for you is out there, and with this guide, you're well-equipped to find them. Your future self will thank you for investing in your growth and development. Happy coach hunting!